amusement park today I talked to a few people,
one of which was a fitness pro asking for advice.
Normally I charge a sizable fee for advice like he
was asking for, but he's bought all of our products
and I was in the car so I thought I'd give him a few
minutes.
Strangely though - the conversation took a unique
turn. I asked him why he got into personal training
to begin with and he responded 'to help people.'
My response: 'Bullshit.'
He said: 'What do you mean?'
I said: 'you only train people that can pay you $90
an hour. You train about 11 clients for an hour at
a time.'
'Sounds like you only want to help really rich
people.'
He said that it's funny that I mentioned it, because
he been feeling very unsatisfied lately. His clients
aren't as compliant as he'd like and he feels like
he isn't making much of a difference.
Here's the plan we came up with to help him impact
more people and keep his workload at a reasonable
level:
1. Do one community event every quarter. Tie it
to a charity and require attendees to make a $10 donation
to the charity to attend. Now he can empower hundreds
of people each year...regardless of their financial status.
It will also provide publicity and help build his list.
2. Launch a fitness bootcamp. This will allow him to
serve the middle income demographic and help dozens
per hour instead of one...and make more for his time.
3. Keep the clients he has for now...but if he feels
unhappy training them, after the bootcamp is up and
running - fire the ones he doesn't like.
We should all be able to create a business that makes
us happy and pays us well. Over the next few months
you'll hear me talk more and more about this, so get
used to it.
Dedicated to growing your business!
Pat
P.S. - Just like I told him, a boocamp is a GREAT
way to increase your income and your impact. Here's
your blueprint:
http://sixfigurebootcampsystem.com/
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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