I don't know one single trainer that earns
a substantial living that doesn't have
multiple streams of income.
In our first training business we had:
:: One-on-one training
:: Supplement sales
:: Group training / Bootcamps
:: Weight management programs
:: Speed camps
Some were designed to maximize the value
of our current clients (supplements, weight
management programs).
Some were designed to reach a new audience
(weight mgt. programs and speed camps).
Some were designed to maximize the value
of our best trainers' time (any group offering.)
This approach allowed us to avoid lulls during
slower months and generate revenue spikes when
we needed the ca.sh.
Now we have a variety of income streams:
:: Health Club
:: Personal Training Business (In Club)
:: Supplement Revenue
:: Information Products
:: Consulting / Biz Coaching
:: Affiliate Sales
:: IYCA
:: Send Out Cards
:: Rental Property
:: Fit Yummy Mummy
:: Trainer's Inner Circle
The same concept applies - this allows us to
leverage different strengths, avoid lulls in
income, generate ca.sh if needed and leverage
our key people's strengths.
Regardless of whether you want to focus on
building multiple streams of income within
your existing business or developing
complimentary businesses - like a bootcamp
that compliments your studio or an infoproduct
that documents your successful training system -
you need to create them and create them now.
Not only will it make you recession resistant,
it will force you to leverage your strengths -
always a great idea if you want your business
to reach it's potential.
Dedicated to growing your business,
Pat
P.S. - One of the best trainers I know at creating
Multiple Streams of Income is Rocco Castellano.
He's done just about everything you can think of
in the fitness industry - and made mil.lions doing it.
Jim Labadie and I got him to share one of his
best systems for generating revenue - and he's
offering if for a huge discount as a favor to Jim
and I for a few days...click here to learn more:
http://ultimateconsultationsystem.com/
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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