A Business Rule To Live By

Often a person that has some degree of
success in a field or endeavor seems to think
that they can replicate that success anywhere.

Rick Schaden founded Quiznos and enjoy tons
of success, eventually reaching Entrepreneur
magazine's top 5 five franchises.

So Rick decided that the fitness industry would
be his next conquest and he launched 1-2-3 Fit.

It didn't work out as planned and 1-2-3 Fit is
apparently going to file bankruptcy and is
currently being sued by over 50 franchisees.

What was his mistake? Well - there could have
been many, but one I know for sure is that he
got too far away from his core business.

One of the key things that I think you can do
to maximize the likelihood of your own
business' success is to not move too far away
from your core business.

If you one-on-one training, open a bootcamp
or a studio.

Heck - even open a gym.

Package your knowledge and sell it as an
information product.

Don't open a sports bar.

Sounds simple - but I'd recommend taking this
a step further - let me explain.

I as talking to Steve Preston the other day and
we were discussing his business.

He's already successful and established in one
niche but was considering going into another
niche that he didn't have any presence in.

After talking for a while, Steve and I came to the
conclusion that he'd only achieved about 15% of
the potential business he could in his current niche.

We figured out a variety of offerings that he could
create that were only a couple of degrees away from
what he currently offers - and were potentially
VERY lucrative.

That's something I think more fitness pros should
consider - find ways to completely dominate the
niche you're in, rather than seeking out a new
niche.

The grass isn't always greener on the other side.

So the moral of the story is this...don't stray
too far from your core business. Instead - look
for different ways that you can maximize what
you already have, do and know.

Dedicated to growing your business,

Pat

P.S. - If you want to discover virtually everything
you need to know to build an ultra successful
fitness business, you can learn it here, with an
investment of less than ten bucks:

http://www.fitnessbusinessrevolution.com/trial-offer.html

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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