In the E-Myth (a must read for all business
owners), Michael Gerber talks about having a
plan.
The plan should tell anyone who needs to know how
things are to be done in the business.
The plan should define the Objective and the
process by which you will obtain it.
The plan should get you to organize your tasks
into functions, then helps people understand the
functions.
So essentially, we need three interrelated plans
- which the E-Myth refers to as the Planning
Triangle. For fitness professionals these three
would be:
1. The Business Plan
2. The Training Plan
3. The Completion Plan
The Business Plan essentially determines what
you'll choose to do with your business and the
way you'll go about doing it. It should clearly
describe:
- The business you're creating
- The purpose it will serve
- The vision it will pursue
- The process in which you'll turn that into
reality
- The way money will be utilized the realize your
vision
If you feel like you need a little more on
writing an effective
business plan, don't sweat check out:
The Training Plan basically includes everything a
trainer would
need to know, have and do to be able to deliver
the promised
service on time, every time. According to
Gerber, every task
should lead you to ask three questions:
1. What do I need to know?
2. What do I need to have?
3. What do I need to do?
This will help you avoid assumptions, avoid
unrealistic expectations of others and manage
resources. It also will demand that you create
"Action Plans" - which lay the foundation for...
The Completion Plan, which is essentially the
operations manual. It will tell everyone what
they need to know to deliver the promised
services and fulfill client expectations. Just
to give you an example, a completion plan for a
trainer might include the step-by-step details of
performing an assessment - so it's performed the
same way every time.
By creating your own Planning Triangle you'll be
able to develop your business the way you want
and you'll have a handle on how everything is
performed as well as how much money you'll be
able to make.
Dedicated to Growing Your Business,
Pat Rigsby
P.S. - Do you need a blueprint for developing,
managing and growing a tremendously profitable
personal training business? If so, go to
www.ptbusinessactionplan.com
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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