Be Better, Be Different

Back in my coaching days I came up with
a philosophy that I still hold today.

As I've mentioned a few times, I became a
head baseball coach at a University when I
was 23.

I knew that if I wanted to be better than our
opponents - and get there quickly - then we
couldn't do the same things they were doing.

The other coaches had more experience, much
better resources and more scholarships.

So after doing my fair share of studying, I
decided that our only hope was to be different.

We had to recruit differently.

We had to prepare differently.

We had to have a different game strategy.

It worked...and quickly. We went from a program
that had never even had a winning season to
nationally ranked by early in my 3rd season.

In business the same has held true.

We understood that we needed to learn from
outside the industry if we wanted to build our
businesses quickly.

We studied everything from Starbucks to
chiropractors. We learned from tanning salons,
fast food restaurants and martial arts schools.

I've focused on learning from guys like Dan
Kennedy, Jay Abraham, Chet Holmes, Michael
Masterson, Rich Schefren, Gary Halbert and Mark
Joyner.

This approach has allowed us to build businesses
more quickly and helped us turn around struggling
businesses that otherwise wouldn't have survived.

So if you really want to climb to the top of
the industry, don't be afraid to deviate from the
traditional plan.

Alwyn Cosgrove decided there was a better was
to run a gym - and developed a facility that
probably outproduces most every one in the
country per sq. ft.

Brian Grasso decided that the way we were
educated to serve the youth market was wrong,
so he developed the IYCA to solve the problem.

Ryan Lee didn't settle for only being limited to the
traditional ways personal trainers earned a living -
now he's a millio.naire.

Gray Cook, Mark Verstegen and dozens of others
have decided to be different instead of just doing
what's always been done.

So don't settle for simply studying the same folks
you always have and doing the same things you've
always done.

Step outside you comfort zone.

Dedicated to growing your business,

Pat

P.S. - One of my mentors, Jay Abraham is making
a home study course available at a ridiculously
low price. It includes 5 of his most informative
reports. If you want to study one of the best
business minds in the world, check it out here:

http://tinyurl.com/abraham1
Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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