Six Ways to Increase Your Business' Income

adsdsf,

I'm running short on time today so I'll cut right
to the chase. Here are 6 ways to boost your
fitness business' income:

1. Increase Your Margins - Either raise your
prices or lower your costs. If you're selling
products, find new vendors or buy in larger
quantities if you can't (or won't) raise prices.
If you sell training, raise your fees or switch
to semi-private sessions.

2. Increase the Frequency of Transactions - That
might simply be offering peripheral products and
services that can be purchased between your
members' or clients' regular purchases. It could
be offering something like semi-private training
so your clients can meet with you more often.

3. Increase Average Transaction Size - You can
raise prices as I alluded to in number one. You
can create a 'deluxe' version of what you
currently offer, for example a health club could
offer a plan with tanning, a locker or training
included. A personal trainer could include
nutritional coaching or dietary supplements.

4. Increase the Consistency of Purchase - A
trainer could switch their billing to an EFT
model for automated payments. A health club or a
juice bar could have a frequent purchase rewards
program for supplement or smoothie sales.

5. Increase Longevity - Provide great service.
Put up the 'velvet Rope' and only let people be
your client or member if they come on board for
an extended period of time. Keep constant
contact to help your customers stay engaged by
sending newsletters, cards, etc.

6. Increase Your Conversion Rate - Become a
better salesperson, pre-qualify your leads, have
more available offerings to appeal to more
prospects.

Take an objective look at your business and see
where you have loopholes.

Dedicated to Growing Your Business,

Pat Rigsby

P.S. - Would you like a complete client attraction system to follow and over 20 done-for-you, ready-to-use marketing tools that will produce a never ending stream of new clients? If so, go to www.megamarketingforfitness.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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