Camps, Clinics and Schools – Your Goldmine

I was talking to one of my former baseball
players (Brian) yesterday and we got to talking
about his job.

He's an assistant baseball coach at a D-I
school in the Midwest. Unfortunately,
being an assistant coach doesn't pay so
well for most college baseball programs.

Brian's salary is 20K a year.

But then he told me he'd been applying
some of the stuff I'd talked to him about
and some of the materials that I gave him
to their youth baseball instructional programs.

Before Brian got there, they we're doing about
15-20K per year in camp revenue.

When Brian was considering the job but
leery of the salary - I told him not to sweat
it - if he'd run their camp / clinic programs
like a business, he'd make the additional
m.o.n.e.y he needed.

Well, this year - Brian's first with this program,
they did 52K in camp / clinic / school revenue.

Brian keeps about 1/3 of that...so he's basically
turned a 20K per year job into a 37K per year
job. Almost double the income.

Pretty important since he has a son on the way;)

What did he do?

1. He got hundreds of kids in the funnel with a
series of 1 day clinics. A low barrier to entry
option for the kids and parents...$35-100 for
one day.

2. He upsold the clinic attendees into 3 day to
1 week camps.

3. He upsold the campers into 6 week instructional
'schools.'

He had offerings for different niches (pitchers,
catchers, hitters, college prospects, etc.)

All his external marketing was focused on
driving kids to the 1 day clinics. If someone
wasn't willing to make that small commitment,
probably not going to make a bigger one.

Pretty simple, huh?

You could probably use this same type of
blueprint for your own business.

1. Target niche markets
2. Have a very low barrier to entry front end
offer you drive everyone to.
3. Upsell those customers into a medium level
Program.
4. Upsell those people into your 'elite' program.

Simple but effective.

Dedicated to growing your business,

Pat

P.S. - This model works like crazy with the youth
athlete market. If that interest you - check out
Complete Athlete Development at:

http://www.completeathletedevelopment.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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