Excuse me for being blunt, but have you made
$100,000 in a year yet?
According to Newsweek, there are 8.7 million
households world wide who have financial assets
of more than $1,000,000 and that's not including
the value of their primary residences. Makes
earning $100,000 in a year seem very manageable
doesn't it?
So, how can you turn yourself into a $100,000 /
yr. earner?
Well, if we look at the millionaires to see how
they acquired their wealth - 32% inherited it -
but if you weren't born into money, I probably
can't help you with that. But 39% (significantly
more than half of the millionaires that weren't
trust fund babies) owned there own business - so
that probably is a good place to start.
The problem we see within our industry with this
is there are far too many trainers that have gone
out on their own but are still struggling to make
ends meet. They feel overworked and underpaid.
If you feel you aren't making what you would
like, ask yourself what separates you from the
high earners?
There are plenty of businesses that are
generating more profits than you are. (If not,
congrats!)
Fortunately, this is actually great news.
If you look at most of these fitness pros
businesses they probably aren't doing anything
revolutionary to enjoy greater profits. There's
usually no silver bullet that they have found.
They are probably just doing one or two things
better than you.
· They may have a better way of generating leads
· They may have a better sales presentation that
converts more of their prospects into clients
· They may have one or two processes that work
for them that get clients to spend more each time
they buy, or to buy more frequently.
· They may be better at managing their time
· They may simply charge more
· They may get more referrals
This means that all you have to do is look for
one or two things that can make you better in
your business and then apply them. If you do,
your profits will improve just like theirs.
This simple secret is the key to growing an ever
improving income.
If it's that simple, why is it that most people
don't do these simple things?
I believe there are three reasons:
· Because they are so busy, they get stuck in a
certain way of thinking.
· Sometimes it's easier to keep doing something
that produced modest results, than to change to
something that will produce even greater results.
· They don't know how to do things differently,
so don't look for better ways to achieve their
goals.
People believe it is far more complex than either
of the first two reasons and this scares them
away from finding out what they really need to
do.
If you are stuck in a certain way of thinking,
one of the best ways to get out is to begin to
learn how other successful people do things.
There are several easy ways of doing this:
· You can read suitable books, information
products and newsletters like this one.
· You can purchase or attend training courses.
· You can form a mastermind group with other
business owners - not necessarily trainers.
· You can ask a lot of questions whenever you
meet other business owners.
· You can find a mentor who has done it before,
who can guide you through the process.
· The problem is most people don't know or won't
admit that they are stuck in a certain way of
thinking.
· If you don't know how to do things differently,
the solutions are pretty much the same as
outlined here.
The danger is that many trainers moving into
business on their own don't know how to do
things, but think they do know because many
things look easy to the casual observer. But the
challenge for the new business owner is to know
what to look for or to understand the underlying
principles of what is going on. These things have
to be pointed out and explained.
So where are you getting your guidance from? Many
of us get it from friends, parents, etc.
But unless they have been there and done it, you
may not get the best advice.
If you are not doing as well as some of the other
pros in this field, could it be for the reasons I
have mentioned?
If it is, don't delay, sit down right away and
develop a plan of how you are going to get the
knowledge you need to succeed. You can have
anything you want, if you take the time to learn
how to get it.
The choice is yours. The only mistake you can
make is in doing nothing.
Dedicated to Growing Your Business,
Pat Rigsby
P.S. - If you'd like to discover the most closely
guarded business success and profit producing
secrets of 17 of the fitness industry's top pros,
go to: http://www.fitness-riches-book.com/
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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