Friday, June 19, 2009

Who’s Got Your M.o.n.e.y?

Almost without fail, the first business question
fitness pros ask me is...

"How do I get more clients?"

There's no singular answer to this question.
There are dozens of ways to get more clients.

But here's a simple one that I'll bet you're
overlooking:

Integrating your marketing with someone else's
business.

Someone out there already has your ideal clients as
customers, patients or clients of their own.

What can you do to integrate what you offer into
what they're providing?

The training business that we had that was located in
someone else's health club was a perfect example of
this integration. Our training was the perfect compliment
to a health club membership.

But how else could this work besides in a health
club setting?

Well, I can't give you specifics about a coaching
call we had with one of our Elite Mastermind
members - but I gave him the suggestion of
partnering with a local retail store that targeted
his specific niche and give a one month membership
to his niched camps to their customers that made
a specific type of purchase.

These customers are his ideal client, and this type
of offer could possibly fill up a couple of camps all
by itself.

So look around your community and figure out who
already works with your ideal client. Then create a
win / win / win partnership that will give their clients
or customers greater value, put some extra m.o.n.e.y
in the business owner's pocket and give you a stream
of new prospects.

You've got the weekend coming up - so take 30
minutes to look around. You might just find someone
that has your m.o.n.e.y and is just waiting on you to
come and get it;)

Have a great weekend!

Pat

P.S. - If you have any pressing questions you'd like
to have me write about here or on the blog, leave
me a comment over at http://www.PatNickandJim.com.

I'm always looking for good stuff to write about...


Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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